The dramatic changes in office space design, workplace utilization and tenant expectations motivated our client, a Manhattan-based multi-generational family owner and developer, to conceive a new shared office space concept.
Soon thereafter Sage Realty Corporation turned to SMMC to name and develop the brand, craft messaging, and execute a broad range of marketing tools to tell the story.
SMMC worked with Sage to identify brand goals, synthesize the core business case for the new concept, and create engaging collateral designed to garner attention from business decision makers and commercial real estate brokers looking for innovative ways to cater to the changing workforce.
- marketing toolkit:
- naming, branding + messaging
- crafting of the business story
- web design + programming
- animated explainer video
- interactive 3d floorpan
- print + digital advertising
- e-flyers
- broker engagement event
- leasing displays
- infographics
Working closely with client and architect alike, our marketing plan included forward-thinking collateral to deliver the brand promise of innovation, productivity, efficiency, and community. The concept has been so well received the client is preparing to expand the brand throughout its portfolio.
The Swivel concept was introduced to the brokerage community at a distinctive on-site event featuring games and other experiential elements that SMMC devised and executed.
