When RXR Realty secured a long-term ground lease for 75 Rockefeller Plaza they engaged SMMC to create a vision for the building that would attract an anchor tenant as well as smaller tenants for the base and tower configuration.

Sensitive to the challenges as well as the opportunity presented by a full-building availability as well as the significance of repositioning a landmark structure in an iconic, world-class location, we developed a sophisticated, elegant and understated identity and positioning

  • marketing toolkit:
  • branding + positioning
  • web design + programming
  • video 
  • e-flyers
  • collateral
  • leasing center
  • print + digital advertising
  • premium items

A full scale, multi-year marketing program currently under development includes ten renderings, a marketing video, a high-tech marketing suite, a responsive web site with interactive stacking plan, an elegant leasing brochure, advertising, direct mail and broker gifts.