We were engaged to work with two developers – including the largest owner in Philadephia – on a new 200+ unit ground-up rental building in the “West of Market” neighborhood. The neighborhood was known as a long-standing Central Business District with little if any, new residential development.

Our consumer-facing web site encouraged potential tenants to “Live Philly”.

  • marketing toolkit:
  • branding + positioning
  • web design + programming
  • collateral 
  • site signage
  • leasing center
  • stationery

The building’s extensive amenities made it a true urban oasis amidst the hustle-bustle of city life. Our branding and positioning program celebrated these distinctive attributes and provided an artistic vision of a high-rise tower in a newly-dynamic city.