We were part of the team to conceive, develop and implement this innovative economic development program for the New York City Economic Development Corporation (NYCEDC) to attract and retain businesses in Lower Manhattan.

We worked closely with other consultants and NYCEDC to define the strategic objectives of the program, structure its implementation as a contest and execute its introduction.

We created the graphic identity and developed the web site that served as the program’s primary communications vehicle along with all marketing materials for the commercial real estate brokerage community and technology, start up, international and new-to-New York business sectors.