AN NYSE-TRADED REAL ESTATE INVESTMENT TRUST TURNED TO US FOR A NEW CORPORATE SIGNATURE AND BRAND IDENTITY THAT WOULD RESONATE WITH BOTH B-TO-B AND B-TO-C AUDIENCES. OUR STAFF LED AN INTENSIVE PROCESS FOR A SENIOR MANAGEMENT COMMITTEE REPRESENTING DIVERSE BUSINESS AND GEOGRAPHIC INTERESTS.
THERE WAS UNANIMOUS SUPPORT FOR OUR DYNAMIC AND CONTEMPORARY APPROACH THAT REFLECTED A NEW ERA OF GROWTH AND CHANGE WHILE EMBRACING CORE, HISTORIC VALUES AND MAINTAINING A SIGNATURE, AND BELOVED, PMS COLOR.
- marketing toolkit:
- strategic brand consultation
- logo design + development
- web refresh
- stationery
- collateral design
- premium design
THROUGHOUT, THE ORIGINAL DEEP CORPORATE BLUE WAS COMPLEMENTED BY A VIBRANT BLUE HUE SYMBOLIZING THE DYNAMIC NATURE OF THE BUSINESS, A VISION FOR A CHANGING WORKPLACE DEMOGRAPHIC, MANAGEMENT’S VISION OF COMMERCIAL AND RESIDENTIAL REAL ESTATE IN THE YEARS AHEAD AND THE ENERGY OUR CLIENT WAS INFUSING INTO ITS ENTERPRISE.
NEW BRAND IDENTITY WAS SUBSEQUENTLY APPLIED TO A FULL SUITE OF STATIONERY, COLLATERAL AND PREMIUM ITEMS AS WELL AS A FRESHENING OF THE CORPORATE WEB SITE.
